Independent Serbian fashiondesigner Sasa Kovacevic and his fashion label SADAK has roots in Kovacevic's cultural heritage, SADAK is a confluence of tribal mysticism, magical abstraction and sci-fi cinema.
His current Spring Summer collection, "I'm a good socialist", began in 1960s Ex-Yugoslavia but has developed both thematically and aesthetically into the future. Influenced by Kovacevic's various cultural experiences, he is able to abstract and meld elements of past, present and future. "I'm a good socialist" illustrates SADAK's fascination with mysticism, fantasy and science fiction. The clothes are cinematic. The use of sharp metallic colours, transformable jackets and geometrical shapes alludes to the future while the use and eventual restructuring of traditional costume patterns alludes to the past. Although SADAK is concerned with both the past and the future, the clothes always return to the present through the natural poetry and shape of the body.
